I’m sure you’ve seen blogs and businesses posting a constant stream of consistent content. How do they do it, you must be wondering? Writing, posting, and sharing content takes forever! If you haven’t already been let in on the secret, they or their team are most likely planning out content a head of time. Planning out content days, weeks, or months a head and scheduling it, keeps it consistently on time, and frees up your time to focus on other aspects of your business. Low and behold, the editorial calendar is your savior. An editorial calendar helps you plan out and schedule your content so you aren’t scrambling the day before, or even worse the day of – we’ve all been there, your content is to be posted.
Here is a list of the best editorial calendars to plan your content out.
CoSchedule is a drag-and-drop editorial calendar for WordPress. Schedule blog posts with your team and automatically send messages to your social networks. It works for planning and scheduling all in one dashboard.
Price: $10/mo per blog
Trello organizes everything. Not necessarily an editorial calendar, it has potential to be that and more. It gives you the ability to create lists, drag and drop cards between lists to show progress, and keep track of changes. Add, edit, and reorder lists, as you need. You can also add team members and/or collaborators and drag them to cards. You’ll see everything your working on, and all changes in once place, and it all updates in real-time.
Pricing: Free, $5 per team member or $45 per team member per year.
Buffer makes it easy for you to write posts, and choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be in front of the computer constantly updating your social media profiles.
Price: Free, or $102/yr for more privileges and social media accounts
Redbooth is my project management software of choice. The project management and collaboration software lets you plan out your content, projects, and tasks. You can also invite and collaborate with team members. Although great for managing your content, scheduling your content has to be done from another service.
Price: $49/mo for 10 users, $99/mo for 20 users
*They used to have a free account but I’m not sure if it still exists
I love Hootsuite for scheduling my social media content. Schedule and manage your social presence. Hootsuite provides one dashboard to manage networks, schedule content, and work with team members. They also have plenty of plugins to take Hootsuite’s functionality even further.
Price: Free for 5 social networks, pro starts at $9.99/mo. and up
WordPress Editorial Calendar
This is another software that I personally use. The Editorial Calendar lets you drag and drop your posts and drafts to days on a calendar. You can automatically schedule the day and time within your WordPress dashboard. This is a great plugin to use if you’re just starting out.
Edit Flow is a step above WordPress Editorial Calendar. It empowers you to collaborate with your editorial team inside WordPress by adding in team comments, metadata, custom statuses, and more detailed features.
Spreadsheet or Doc
A spreadsheet or document can also work for some. Although you have no real-time team collaboration – unless you use Google Docs – or way to schedule, it’s a quick way to keep track and plan out the title, description, and day of your content. Then you can create it and schedule it using other software.
There are a lot of professionals who offer readymade templates for you to use for free.
A good ol’ desk calendar
Some of us like a tangible hardcopy in front of us. If this is the case, you can plan out your content on a desk calendar. Write in the title, description, or notes on the days it’s to be published, as well as days leading up. Break out highlighters to categorize types of content and/or important details. Then use software to schedule the final content.
Price: $1 from the dollar store