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VIDEO: How to add a call to action to your Facebook cover photo | Vizually

VIDEO: How to add a call to action to your Facebook cover photo

Did you know that you can make your Facebook cover photo clickable? In this video, I’ll teach you how to create a call-to-action with your cover photo.

 

 


How Can We Support You?

Your prospects are quick to judge; in fact you have 7 seconds or less to convince your prospect to stay on your website. What would help you to stay on top of the competition? A great website and online marketing that connects with your prospects on a personal level, showcases your brand and professionalism, increases your sales, and builds you a loyal community.

Our team studies and tests online trends, including website and marketing ideas, all day long so you don’t have to. We know what works.

If you are ready for a new website, or want to take your old website to a new level, we’d be happy to help.

Start driving results today!

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How to Add a Mailchimp CTA Optin Tab on Your FB Page | Vizually

VIDEO: How to Add a Mailchimp CTA Optin Tab on Your FB Page

 


How Can We Support You?

Your prospects are quick to judge; in fact you have 7 seconds or less to convince your prospect to stay on your website. What would help you to stay on top of the competition? A great website and online marketing that connects with your prospects on a personal level, showcases your brand and professionalism, increases your sales, and builds you a loyal community.

Our team studies and tests online trends, including website and marketing ideas, all day long so you don’t have to. We know what works.

If you are ready for a new website, or want to take your old website to a new level, we’d be happy to help.

Start driving results today!

 

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The 10 Best Wordpress Plugins for Your Website and Blog | Smarter Website Design in Half the Time | Vizually

The 10 Best WordPress Plugins for Your Website and Blog

Plugins are one of the best parts about having a WordPress website and blog. There’s basically a plugin for everything!

Although too many plugins can cause issues with your website and blog, there are some plugins that should be standard with every WordPress site to maintain it and keep it running smoothly. At Vizually, we install the most important plugins that will help your site succeed.

Here are 10 plugins that we can’t live without:

Google XML Sitemaps

This plugin makes it incredibly easy to generate a sitemap of all your website’s pages that can then be submitted to the search engines and webmaster tools.

WordPress SEO by Yoast and All in One SEO Pack

SEO Yoast is a powerful SEO plugin that helps your site get ranked and found by the search engines. Yoast isn’t always compatible with other plugins, so when that happens, our other go-to is All in One SEO Pack.

Wordfence Security

Wordfence is a security plugin that stops hackers from logging in and spamming your site. They keep you updated on unauthorized logins, malicious activity, and site vulnerabilities, as well as locking out users who try to login with the wrong password too many times. This plugin is a lifesaver and the first plugin to get installed on every Vizually website.

WooCommerce

Our favorite free e-commerce plugin,Woocommerce is a beautiful, clean, and easy to use online store. Although we give you choice on what e-commerce platform you use, Woocommerce is part of our default online store setup and we highly recommend them.

Sumome

Sumome, Appsumo’s super useful suite of plugin tools, comes with social share buttons, heat maps, opt-ins, highlighter, and more. It doesn’t get much easier to apply these handy and clean looking tools to your site.

Google Analytics Dashboard for WP

Google Analytics Dashboard for WP connects to your Google Analytics account and gives you a brief snapshot, in your WordPress dashboard, of your current analytics and stats, without having to login to Analytics on a regular basis.

Schema Creator by Raven

Schema markup is a regularly overlooked form of SEO. Schema can be a little bit complicated to integrate into a WordPress website, but Schema Creator by Raven makes it incredibly easy to add schema markup into your site that makes it easier for the search engines to index your site.

Updraft Plus

I recently had an issue with updating my WordPress website and it didn’t get updated properly. Thankfully I had all my files and database backed up on a weekly basis. Lesson learned, backup your files!

WP Super Cache

WP Super Cache takes a snapshot of your site and displays the static files to your website visitors. This takes the load off of your website from always having to load large files, speeds it up, and keeps your website displaying properly even with large amounts of traffic.

WordPress Editorial Calendar

This handy plugin is great for blogging. It helps you plan and schedule your content with a drag and drop feature in a calendar layout, making it easy to plan out your blogs future content. Automation doesn’t get much easier.

With these plugins, your site will be well protected, run smoothly, and look great!

What are some of your must-have WordPress Plugins?

 


How Can We Support You?

Your prospects are quick to judge; in fact you have 7 seconds or less to convince your prospect to stay on your website. What would help you to stay on top of the competition? A great website and online marketing that connects with your prospects on a personal level, showcases your brand and professionalism, increases your sales, and builds you a loyal community.

Our team studies and tests online trends, including website and marketing ideas, all day long so you don’t have to. We know what works.

If you are ready for a new website, or want to take your old website to a new level, we’d be happy to help.

Start driving results today!

 

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How to Use Your Facebook Cover Photo to Get More Customers and Clients | Smarter Website Design in Half the Time. Delivered in Two Weeks! | Vizually

How to Use Your Facebook Cover Photo to Get More Customers and Clients

Your Facebook cover photo, the big image at the top of your Facebook page, is the first thing a viewer to your Facebook page sees. Now, most page owners upload a plain photo that pertains to their business and they stop there. But, since your Facebook cover photo is the first thing that viewers usually see after all, it’s the perfect place to include a strong call to action that can lead them back to your website, an opt-in offer, or landing page. Brilliant, right?

Here’s how to turn your Facebook cover photo into a prominent call-to-action (CTA) on your Facebook page:

Add Text

Adding text to your cover photo can immediately explain what your business is, what it does, what it stands for, or something you’re selling.

Add text that stands out and position it towards the top and right of your cover photo image. This way it doesn’t get cut off by your profile picture or run into the bottom buttons.

Add an image or graphic

Add an image of your product, a call-to-action button, or both, over your main cover photo image. Again, the best place to position these is to the right hand side of your cover photo.

I especially like including the call-to-action button because it invites your viewer to do just that, take action by clicking on the image. Which brings us to the next option.

Make your cover photo clickable

Did you know you can add a link to your cover photo image so that when a prospect clicks on it, it’ll take them back to your website, opt-in offer, or landing page? Yup, that just happened!

Upload your cover photo like you normally would, by clicking the camera icon in the left corner, uploading your photo, and then saving it. After it’s all set and in place and you’ve saved your changes, click on the image, this opens the image and lets you add additional details like a description, location, or tag who you were with. Type in your cover photo’s text and call-to-action (CTA) in the description box, then add the link of where your CTA points to. Like I said, this could be your website, a landing page, or opt-in offer. Click “done editing” and you’re all set. Your Facebook cover photo will now be clickable to your viewers and you’ll be able to lead prospects back to your website or offer.

Now go forth and make your Facebook cover photo work for your business!

 


How Can We Support You?

Your prospects are quick to judge; in fact you have 7 seconds or less to convince your prospect to stay on your website. What would help you to stay on top of the competition? A great website and online marketing that connects with your prospects on a personal level, showcases your brand and professionalism, increases your sales, and builds you a loyal community.

Our team studies and tests online trends, including website and marketing ideas, all day long so you don’t have to. We know what works.

If you are ready for a new website, or want to take your old website to a new level, we’d be happy to help.

Get started with your new website right away.

 

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How to Consistently Plan Out Your Content | Vizually

How to Consistently Plan Out Your Content

I’m sure you’ve seen blogs and businesses posting a constant stream of consistent content. How do they do it, you must be wondering? Writing, posting, and sharing content takes forever! If you haven’t already been let in on the secret, they or their team are most likely planning out content a head of time. Planning out content days, weeks, or months a head and scheduling it, keeps it consistently on time, and frees up your time to focus on other aspects of your business. Low and behold, the editorial calendar is your savior. An editorial calendar helps you plan out and schedule your content so you aren’t scrambling the day before, or even worse the day of – we’ve all been there, your content is to be posted.

Here is a list of the best editorial calendars to plan your content out.

CoSchedule

CoSchedule is a drag-and-drop editorial calendar for WordPress. Schedule blog posts with your team and automatically send messages to your social networks. It works for planning and scheduling all in one dashboard.

Price: $10/mo per blog

Trello

Trello organizes everything. Not necessarily an editorial calendar, it has potential to be that and more. It gives you the ability to create lists, drag and drop cards between lists to show progress, and keep track of changes. Add, edit, and reorder lists, as you need. You can also add team members and/or collaborators and drag them to cards. You’ll see everything your working on, and all changes in once place, and it all updates in real-time.

Pricing: Free, $5 per team member or $45 per team member per year.

Buffer

Buffer makes it easy for you to write posts, and choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be in front of the computer constantly updating your social media profiles.

Price: Free, or $102/yr for more privileges and social media accounts

Redbooth

Redbooth is my project management software of choice. The project management and collaboration software lets you plan out your content, projects, and tasks. You can also invite and collaborate with team members. Although great for managing your content, scheduling your content has to be done from another service.

Price: $49/mo for 10 users, $99/mo for 20 users
*They used to have a free account but I’m not sure if it still exists

Hootsuite

I love Hootsuite for scheduling my social media content. Schedule and manage your social presence. Hootsuite provides one dashboard to manage networks, schedule content, and work with team members. They also have plenty of plugins to take Hootsuite’s functionality even further.

Price: Free for 5 social networks, pro starts at $9.99/mo. and up

WordPress Editorial Calendar

This is another software that I personally use. The Editorial Calendar lets you drag and drop your posts and drafts to days on a calendar. You can automatically schedule the day and time within your WordPress dashboard. This is a great plugin to use if you’re just starting out.

Price: Free

Edit Flow

Edit Flow is a step above WordPress Editorial Calendar. It empowers you to collaborate with your editorial team inside WordPress by adding in team comments, metadata, custom statuses, and more detailed features.

Price: Free

Spreadsheet or Doc

A spreadsheet or document can also work for some. Although you have no real-time team collaboration – unless you use Google Docs – or way to schedule, it’s a quick way to keep track and plan out the title, description, and day of your content. Then you can create it and schedule it using other software.

There are a lot of professionals who offer readymade templates for you to use for free.

Price: Free

A good ol’ desk calendar

Some of us like a tangible hardcopy in front of us. If this is the case, you can plan out your content on a desk calendar. Write in the title, description, or notes on the days it’s to be published, as well as days leading up. Break out highlighters to categorize types of content and/or important details. Then use software to schedule the final content.

Price: $1 from the dollar store

 

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5 Insanely Useful Design Sites for Creating Content

Not all of us are gifted designers or even have an inkling as to how to design anything, let alone gorgeous content. There’s lots of options out there such as paying someone on Fiverr to design content for you, or finding a great graphic on a stock site, but sometimes you just need a well-designed blog or website image, and you need it fast.

Never fear, here are five sites that will help you design content online and for free!

 

Canva
Canva is the new kid on the block and making a pretty big splash. This design program makes it so simple to create visually appealing content. Choose from their many templates including an email header, social media, presentation, infographic, poster, Facebook, Instagram, Pinterest, Google Plus, and Twitter cover photos and posts, blog graphics, flyers, business cards, and even design a Kindle ebook cover. Once you choose your template, you can add your own image, or choose a free or paid image through Canva, then add pre-made graphics, and text. It doesn’t get much simpler than that.

PicMonkey
Although more of a photo editor, PicMonkey gives you the ability to add in design elements such as text, graphics, and textures. They don’t have as many design options as Canva, but they’re still easy to use and have plenty of photo editing elements.

Easel.ly
Easel.ly is mostly templates for infographics. You choose the design you want and then you fill in your information – presto, you have yourself a professional looking infographic! But Easel.ly can be used for more than just infographics. Pick a design and edit it any way you want. That means you could make that design into a flyer, poster, or visual content.

Pixlr
Also more of a photo editor than a design program, Pixlr is reminiscent of Adobe Photoshop. It packs plenty of filters to apply to your images. Like Photoshop, you can draw on your images, smooth them, smudge them, blur them, draw shapes, and apply text.

YouiDraw
YouiDraw gives you three options to choose from; Drawing, Logo Creator, and Painting. Drawing gives you templates for banners, buttons, infographics, business cards, gift cards, advertising, invitations, posters, t-shirts, and more. Logo Creator creates vector logos, icons, and web elements. Paint, on the other hand, is just that, a paint program. You can upload a photo and use brushes to paint, add text, or draw shapes.

Do you have a favorite web-based design program for creating content in? We’d love know! Share it in the comments below!

 


How Can We Support You?

Your prospects are quick to judge; in fact you have 7 seconds or less to convince your prospect to stay on your website. What would help you to stay on top of the competition? A great website and online marketing that connects with your prospects on a personal level, showcases your brand and professionalism, increases your sales, and builds you a loyal community.

Our team studies and tests online trends, including website and marketing ideas, all day long so you don’t have to. We know what works.

If you are ready for a new website, or want to take your old website to a new level, we’d be happy to help.

Get started with your new website right away.

 

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32 Sites With Beautiful Free Stock Photos for Your Website and Blog | Vizually | Smarter Website Design in Half the Time

32 Sites With Beautiful Free Stock Photos for Your Website and Blog

Whether you need images for your blog, website, or both, one thing is for sure, professional, crisp images get noticed more than just copy. All people are visual, and thus, photos and graphics grab our attention quicker than just plain text.

If you’re just getting started, or you’re on a budget, it’s hard to track down great royalty free images that don’t cost much. Most of the image sites require you to pay for a package of credits. If you blog regularly, it can get pricy. So where can you find great images that don’t cost anything?

Here are 32 websites that all offer a range of beautiful free stock photos and graphics:

Photl – http://www.photl.com/
Jay Mantri – http://jaymantri.com/

Snapwire Snaps – http://snapwiresnaps.tumblr.com/

Lock and Stock Photos – http://lockandstockphotos.com/

Getrefe – http://getrefe.tumblr.com/

IM Free – http://www.imcreator.com/free

Superfamous Studio – http://superfamous.com/

Life of Pix – http://www.lifeofpix.com/

Picjumbo – http://picjumbo.com/

Death to the Stock Photo – http://deathtothestockphoto.com/
Little Visuals – http://littlevisuals.co/
Splitshire – http://splitshire.com/

Gratisopgraphy – http://www.gratisography.com/

Unsplash – http://unsplash.com/

Dreamstime – http://www.dreamstime.com/free-photos
Stock.xchng – http://www.sxc.hu/
iStockphoto – http://www.istockphoto.com/search/lightbox/13454712#17addde4
Shutterstock – http://www.shutterstock.com/pic-149458466.html
Bigstock – http://www.bigstockphoto.com/free-images/
Stockphotosforfree.com – http://www.stockphotosforfree.com/photos/
Morguefile – http://www.morguefile.com/
Freedigitalphotos.net – http://www.freedigitalphotos.net/
Stockvault – http://www.stockvault.net/
Rgbstock – http://www.rgbstock.com/
Freerange – http://freerangestock.com/
Openphoto – http://openphoto.net/
Imagebase – http://www.imagebase.net/
Unprofound – http://www.unprofound.com/
Wikimedia Commons – http://commons.wikimedia.org/wiki/Main_Page
Flickr – http://www.flickr.com/creativecommons/
Fotolia – http://www.fotolia.com/Info/Images/FreePicsOfTheWeek
Pixabay – http://pixabay.com/
Good Free Photos – http://www.goodfreephotos.com

Now you have no excuse not to have great images on your website and blog.

Have fun and let us know what some of your favorite free image sites are!

 

Don't Make This Rookie Mistake When First Starting Out | Vizually | Smarter Website Design in Half the Time

Don’t Make This Rookie Mistake When First Starting Out

These days, everyone and their mother are beginning to get their feet wet online; from blogging to creating social media pages for brands, products, and overall, the things we enjoy. I love watching the process unfold and seeing the ideas that friends and colleagues come up with. Every idea is a great one in its own right. But nothing beats that glowing excitement that they feel when they begin to bring their idea to life on the web. It opens up this whole new world of possibilities. I get excited just thinking about it!

However, like most people just getting started in something they don’t have much experience with, there are some bad habits that they fall into right away. But by far, the biggest rookie mistake I see on a regular basis is forgoing a website in favor of social media.

Social media is a powerful tool; but it’s just that, a tool. It should never be used in place of a website or a blog; it should, however, be used in conjunction with your website or blog. I know, I know, and I’ll be the first to admit it, it’s sometimes easier to post content to a Facebook page than it is to a website or blog. But like Hunter S. Thompson once said, “Anything worth doing, is worth doing right.” And it’s usually more difficult, because lets face it, if it was easy, everyone would be doing it.

So why exactly should you not be using social media instead of a website? Here’s the lowdown:

  • It’s hard to monetize social media. It can be done, but not like it can be on your website. You have no sidebar, header, or footer to place ads for outside advertisers or for your own use, and you can’t use Google Adsense to stream ads. All of which bring in revenue that can support your project.
  • SEO is almost non-existent. In a search for your brand’s name your profile/page will most likely come up, but none of your content will. You’ll be missing out on the benefits of SEO and people actually finding you in others ways than just your content getting liked or shared.
  • Which brings us to the point that social media is not good for posting articles. Images, status updates, and artwork, yes. Articles, not so much. Once again, you’ll miss out on opportunities to get your brand out there and position yourself as an authority. Only use it to post articles and content from your website.
  • You have no control over the placement of elements, the design, or any pages. That means the only brand recognition you have is your profile picture, your cover photo, and your custom tabs.
  • Relying solely on a Facebook page or other social media as your website or blog is clearly a bad idea, but this is the worst case by far. When you have a website, you own your domain and all content (i.e. artwork, images, articles, website files), but you don’t actually own your social media profiles. So if someone reports your Facebook page, for instance, or Facebook decides that a piece of content on your page is inappropriate, your page can be banned and all of your hard work will have gone down the drain.

Basically you’re not able to reap many of the benefits you normally would from a website, if you’re using social media. Use it, but use it as a tool to drive traffic back to your website. It’s great for spreading the word about your brand, sharing useful knowledge, and engaging with your community, but there should always be the intent to encourage interaction with your site.

Think of it as this: your website is your home and social media is a way of getting it out there, networking, sharing helpful info, making friends, and inviting your new friends back to your home. It’s as simple as that. Now go tidy up your home and invite some friends over.

 


How Can We Support You?

Your prospects are quick to judge.; in fact you have 7 seconds or less to convince your prospect to stay on your website. What do you need to stay on top of the competition? A great website and online marketing that connects with your prospects on a personal level, showcases your brand and professionalism, increases your sales, and builds you a loyal community.

Our team studies and tests online trends, including website and marketing ideas all day long so you don’t have to. We know what works.

If you are ready for a new website, or want to take your old website to a new level, we’d be happy to help.

Get started with your new website right away.

 

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